Starts with listening
I’m drawn to people’s stories – how they move through the world, what they celebrate, what they protect, and what they resist.
My work is about turning those lived experiences into clear, respectful direction for brands.
Starts with
listening
I’m drawn to people’s stories – how they move through the world, what they celebrate, what they protect, and what they resist.
My work is about turning those lived experiences into clear, respectful direction for brands.
Selected Work
About Me
“I’ve always been obsessed with understanding how people interact with the world around them. When I was little, I was the kid constantly asking “why?” – Why did people move the way they did? What made them want to play? What moment made them friends, (or enemies). That curiosity never really went away… it just grew into a way of noticing patterns and uncovering the unexpected.”
- Ethnographic research & cultural listening
- Comms planning and brand positioning
- Audience and behavior mapping
- Looking for the insight hiding in plain sight
About Me
“I’ve always been obsessed with understanding how people interact with the world around them. When I was little, I was the kid constantly asking “why?” – Why did people move the way they did? What made them want to play? What moment made them friends, (or enemies). That curiosity never really went away… it just grew into a way of noticing patterns and uncovering the unexpected.”
- Ethnographic research & cultural listening
- Comms planning and brand positioning
- Audience and behavior mapping
- Looking for the insight hiding in plain sight